Nas Daily, the digital creator behind the popular YouTube channel, recently visited Reichman University to deliver a masterclass to students enrolled in the Brandon Korff Influencers Program. This program, funded by American-Jewish businessman Brandon Korff, is an academic course focused on content creation and social media. It's described as the world's first university-level influencer program, and it's attracting students from diverse backgrounds, including the United States, Brazil, South Africa, the United Kingdom, France, Germany, and Australia.
Nas Daily, or Nuseir Yassin, is a renowned figure in the digital media industry. With tens of millions of followers across social media and billions of views on his videos, he gained fame through his daily video series, documenting stories from around the world. His success led to the founding of the Nas Company, which specializes in content creation, creator education, and digital media.
During his visit, Yassin shared his journey, including his decision to leave the technology sector to pursue content creation full-time. He offered insights into the process of developing content ideas into widely viewed videos, covering topics such as storytelling, audience engagement, social media algorithms, personal branding, and strategies for building an online following. This masterclass was designed to provide students with practical tools for content creation and audience engagement on social media.
The Brandon Korff Influencers Program is an accredited course at Reichman University, combining academic study with industry experience. It aims to expose students to the best practices in digital media and provide them with the skills to succeed in the influencer industry. By using their social media platforms to document their experiences in Israel for international audiences, students gain valuable experience in content creation and influencer marketing.
Isaac Daboush, CEO of the Brandon Korff Foundation and head of the program, emphasized the importance of inviting renowned creators like Nas Daily to share their expertise. He believes that such sessions offer practical tools for content creation and audience building on social media. Professor Moran Yarchi, head of Reichman University's Public Diplomacy Program, further highlighted the program's goal of combining academic study with industry experience, providing students with firsthand insights into using social media to reach large audiences and influence public discourse.
This masterclass is a testament to the growing importance of digital media and content creation in today's world. It also showcases the innovative approach of Reichman University in offering specialized programs that bridge the gap between academic study and industry experience. As the digital media landscape continues to evolve, such initiatives will play a crucial role in shaping the next generation of content creators and influencers.
